Take This Survey And Win A Supermodel Wife And Ten Million Dollars!! PLEASE!!

Recently, my job has been focusing heavily on trying to get customers to take the survey on the bottom of the receipts they get from us.  You see them all the time – it’s that thing located way at the bottom of the receipt you don’t even think twice about.  But really, who could blame you?
Past the list of products, the money you spent, and the information about how long you can return something, who cares about a survey?  Our time is already filled to the brim with other time-wasters as it is.  We can’t afford to sit in front of our computer to rate how we enjoyed our visit into Flo’s House Of Doilies for our three dollar purchase!  We have to get home so we can see the newest American Idol!  It’s trials week and everybody knows how those are the best part!  Then after that, it’s Facebook time to look at all the links our coworkers post and to creep every single photograph that someone special we’ve had our eye on for some time.  SURVEY? Pfft!!
And it doesn’t matter if the person who helped you out at the store – even if all they did was ring out your three dollar purchase – was the most amazing person in the world.  I’m not just talking about somebody who smiled as he or she thanked you for coming in today.  I’m talking about somebody who somehow resisted the urge to spit in your face despite the maniacal ranting you did when you couldn’t find that doily you were looking for (he/she found it five feet from where you were looking).  We just forget to take it or we just don’t want to fill out a ten minute survey about every tiny detail about your trip into Flo’s store.  Forget the fact that it’d probably take closer to three minutes to complete and not ten.
I can’t tell you how many people have told me that they’d fill out the survey because I was, “so helpful, and not like any other salesperson I’ve talked to at other places,” or some similar platitude.  Then, days or weeks later when I decide to look at our store’s comments that people leave on those surveys, I don’t see anything with my name in it or even the department I work in.
I’m guilty of it, too.  I even tell the person who mentions the survey to me that I’ll take the survey because they were so nice.  But I never do.  I feel bad – it’s certainly not something I mean to lie about, but it just happens.  So, I guess I can’t get too mad at my customers that do the exact same thing.
The fact that so many companies try to entice you with hopes of winning gift cards or other cash prizes if you would just take their surveys seems to not even matter.  You could promise them a chance at winning a million dollars (and since the odds are better of winning that than winning a million dollars if you played the Lotto, those odds are pretty favorable) and you still won’t get people to fill out a ten question survey.  It makes me wonder who exactly wins these prizes.  I’ve certainly never heard of anyone winning these amazing shopping sprees or gift cards at any store other than one time.  When I was first hired by my company, I saw a video proving somebody supposedly won, but other than that ONE time, nada.  Zip.  Zilch.  What’s up with that?
Well, how about the two of us – you and me – change all of that?  From here on out, I promise to try really hard to fill out every single goddamn survey I get on every single goddamn receipt, no matter how small my purchase was.  How about you all do the same?  Up for the challenge?
Let’s leave a little positive feedback for people who are in the shittiest of shitty jobs, because maybe something nice will happen for them.  Maybe they’ll see the comments and it’ll cheer them up from an otherwise dismal day at work.  Perhaps they’ll win something nice for impacting their customers’ experiences.  Perhaps karma will even be kind to us and we’ll get something nice for our troubles like, say, a shopping spree for hundreds of dollars???
What say you?  Let’s put out the challenge to everyone we know.  Let’s go forth and do something wonderfully small acts of kindness for the sake of our fellow man or woman.
Right after I catch up on my Facebooking.
More soon from the frontlines...

Curveballs

     There are times when customers can really surprise you and for the better.  It’s rare, to be sure, but it happens.  I’m used to the customer that flips out on me for a problem that isn’t even related to something I’ve done.  I’m used to the customer saying or doing something stupid because they can’t read something or find something that’s easy enough for them to find.  But a customer who actually goes out of their way to do something nice for you?  How many of us has that happened to?

     A few months ago I was assisting a couple that came in looking to buy several products.  In the course of assisting them, we talked and joked around about every random thing under the sun.  A more relaxed couple I have not met.  It was one of those interactions you almost wished wouldn’t end because you knew the type of customers you might have to deal with (assholes) after such a pleasant transaction.  The husband was even showing me several pictures of the house he was redoing and even the people who were helping him.  I thought they were going to adopt me at the end of the interaction – that’s how friendly they seemed.

     And w/ the money they were dropping, I almost wouldn’t have minded another family to celebrate my birthday with.

     But time passed and I eventually put the couple out of my mind.  Not that I wouldn’t have recognized the pair but it’s not like I went around feeling nostalgic about the interaction we had.  It was a sale and they went on their way.  I know our business promotes the friendly salespeople they have and how it’s because of us that they end up buying from our store and not some other store, but it always felt like a lot of bullshit.  I mean, I’ve found people to only care about one thing and one thing only: price.  I can’t blame them, of course.  I’ve had people come back to the store looking specifically for me but that’s generally because they knew my store would bend over and take whatever price the customer wanted to pay for a product.  I was just the salesperson to facilitate the transaction.

     So, it was kind of surprising when the husband came back into the store a few months later and talked to me about what brought them in and other random things.  He wasn’t sure if I remembered him but it was kind of hard to forget this guy if you had seen him.  He said he had to finish up in another part of the store but that he had something for me.  I wasn’t sure if I had heard him correctly and thought he had some sort of issue with his purchase.  I wasn’t in the mood to deal with an issue, even an issue from a customer who had a happy-go-lucky attitude.

     Several minutes go by and he returns carrying a plastic bag that looked pretty heavy.  I thought his wife and him had brought me some fruit that they had picked or something.  That enough was enough to surprise me and want to thank the guy for the touching thought.

     He came up to me and said how it was just a “little something” that they had seen while on vacation and they just had to get it for me.  They even remembered my name!

     I thanked him and shook his hand as he walked away, leaving me to open the bag by myself.  I gently placed the bag on a table and looked inside to find a gift from Europe they picked up that had my name inscribed in it.  My eyes nearly popped out of their sockets as I lifted it up out of the bag.  It was easily the coolest thing I’ve ever gotten while working in retail because it came from a customer who didn’t have to do that at all.  I was just some shmuck who sold them some electronics.  But to remember my name and pay money to get some salesperson a gift while you were on vacation?  I should be so lucky to receive such kindness from relative strangers in the future!

     It was something that won’t be forgotten about any time soon.  It was quite an amazing thing to experience in a life where you’re used to being treated like a servant.  I suppose being nice and helpful really does make a difference for some customers.  A very select few recognize the good you do for a shitty pay.

     I hope all of you out there get to experience something like that with a customer you’ve helped.  Whether it’s something that cost them a dollar or a hundred dollars, a gift is a gift, and we retail employees should appreciate anything we’re given.  I hope those of you who’ve had someone who has gone out of their way to do something nice to make your shopping experience a bit better will remember that.  Sure, there might be an incentive for them to get you back into the store down the line (I mean, how else will we get paid?) but that incentive isn’t that great.  If I could tell 90% of the people I run into at my jobs to bugger off, I would - repeat business be damned!  If I’m nice to you it’s because I was raised to be nice and to treat you with respect.  It’s not because my job did a great job in convincing me that I should be nice because they haven’t.  So show those hard workers some respect and maybe show your gratitude in some way.  Corporations may say it’s not good to accept something from a customer but how can one say no to a personally inscribed gift?

More soon from the frontlines...